Guides
Guide Digital
Practical guides on SEO, e-commerce, AI and websites: hands-on advice from someone who runs them every day.
The real margin of your e-commerce store: how to calculate it and where it leaks
Revenue is not profit: how to work out what is really left from every online order after VAT, fees, shipping, returns and advertising.
AI automations for small and medium businesses: where to start
Customer replies, product pages, emails, reports and documents: the repetitive tasks AI can already take off your plate, and how to start small.
Syncing your e-commerce with your business ERP
Orders, stock, prices and customers aligned between your online store and your ERP: how to set up reliable syncing, without errors or double data entry.
White Hat SEO: what it is and why it really pays off
White Hat SEO follows search engine guidelines and puts users first: the most sustainable way to rank and grow a site over time, without penalties.
Technical SEO for e-commerce: the foundation that makes the difference
Before content and links, an online store needs solid technical foundations: indexing, speed and structured data decide the organic traffic you'll earn.
WooCommerce or PrestaShop: how to choose the right platform
There's no single best platform, only the right one for your project. Here's how I weigh WooCommerce and PrestaShop based on catalog, markets and team.
Core Web Vitals: why site speed is worth real money
Core Web Vitals measure the real user experience. Improving them means faster pages, better rankings and higher conversion rates: true for every online store.
AI chatbots for e-commerce: support that sells
A well-integrated AI chatbot isn't a gadget: it answers customers around the clock, cuts repetitive requests and guides users toward the purchase.
E-commerce infrastructure with Docker and Cloudflare
Behind a reliable store is a well-tended infrastructure: containers, reverse proxy and network protection separate a site that holds from one that fails.
Selling on Amazon: managing Seller Central well
Amazon is a huge but competitive channel. Polished listings, A+ content and a clear logistics strategy make the difference between visibility and invisibility.
Multilingual and multishop SEO: selling across borders
Expanding into new markets takes more than translation: hreflang, URL structure and localized content decide whether Google shows the right page.
Google Ads and Conversions API: actually tracking results
With cookie restrictions, browser-side tracking isn't enough: the Conversions API recovers lost data and makes campaign optimization reliable again.