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Guide Digital

Technical notes on SEO, e-commerce, AI and infrastructure: what I learn building and running digital products every day.

White Hat SEO: ethical, sustainable optimization techniques
SEO 5 min read

White Hat SEO: what it is and why it really pays off

White Hat SEO follows search engine guidelines and puts users first: the most sustainable way to rank and grow a site over time, without penalties.

Jun 18, 2026 Read article →
Technical SEO for e-commerce on WooCommerce and PrestaShop
SEO 6 min read

Technical SEO for e-commerce: the foundation that makes the difference

Before content and links, an online store needs solid technical foundations: indexing, speed and structured data decide the organic traffic you'll earn.

Jun 4, 2026 Read article →
WooCommerce versus PrestaShop comparison for e-commerce
E-commerce 5 min read

WooCommerce or PrestaShop: how to choose the right platform

There's no single best platform, only the right one for your project. Here's how I weigh WooCommerce and PrestaShop based on catalog, markets and team.

May 21, 2026 Read article →
Core Web Vitals and web performance optimization
Infrastructure 5 min read

Core Web Vitals: why site speed is worth real money

Core Web Vitals measure the real user experience. Improving them means faster pages, better rankings and higher conversion rates: true for every online store.

May 7, 2026 Read article →
AI chatbots and virtual assistants for e-commerce
AI & Automation 5 min read

AI chatbots for e-commerce: support that sells

A well-integrated AI chatbot isn't a gadget: it answers customers around the clock, cuts repetitive requests and guides users toward the purchase.

Apr 23, 2026 Read article →
Infrastructure with Docker, Traefik and Cloudflare
Infrastructure 6 min read

E-commerce infrastructure with Docker and Cloudflare

Behind a reliable store is a well-tended infrastructure: containers, reverse proxy and network protection separate a site that holds from one that fails.

Apr 9, 2026 Read article →
Managing Amazon Seller Central for online selling
E-commerce 5 min read

Selling on Amazon: managing Seller Central well

Amazon is a huge but competitive channel. Polished listings, A+ content and a clear logistics strategy make the difference between visibility and invisibility.

Mar 26, 2026 Read article →
Multilingual and multishop SEO for international markets
SEO 5 min read

Multilingual and multishop SEO: selling across borders

Expanding into new markets takes more than translation: hreflang, URL structure and localized content decide whether Google shows the right page.

Mar 12, 2026 Read article →
Google Ads and Conversions API for conversion tracking
Marketing 5 min read

Google Ads and Conversions API: actually tracking results

With cookie restrictions, browser-side tracking isn't enough: the Conversions API recovers lost data and makes campaign optimization reliable again.

Feb 26, 2026 Read article →
Alessandro Giusti

Development, e-commerce and AI automation for businesses that want to grow online.

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